Communication Planning: A Template for Organizational Change
| dc.contributor.author | Newman, Amy | |
| dc.date.accessioned | 2020-09-10T18:17:09Z | |
| dc.date.available | 2020-09-10T18:17:09Z | |
| dc.date.issued | 2016-02-10 | |
| dc.description.abstract | A communication plan is an important part of every company’s management toolkit. With a plan in place, a company’s management will be well positioned to announce changes or events relating to the business, including acquisitions and property closures, personnel changes and layoffs, and corporate reorganizations. In this report, I describe the major components of a typical communication plan: audience analysis, communication objectives, communication channels, responsibilities, and timing. I give examples of how Marriott and Starwood handled their recent merger, as well as communication strategies from other firms. I also provide a sample communication plan for announcing a hypothetical restaurant closure. | |
| dc.description.legacydownloads | Newman_2016_Communication.pdf: 57034 downloads, before Aug. 1, 2020. | |
| dc.identifier.other | 8127381 | |
| dc.identifier.uri | https://hdl.handle.net/1813/71236 | |
| dc.language.iso | en_US | |
| dc.rights | Required Publisher Statement: © Cornell University. This report may not be reproduced or distributed without the express permission of the publisher. | |
| dc.subject | communication plan | |
| dc.subject | audience analysis | |
| dc.subject | communication channels | |
| dc.subject | hotel closures | |
| dc.subject | message timing | |
| dc.title | Communication Planning: A Template for Organizational Change | |
| dc.type | article | |
| local.authorAffiliation | Newman, Amy: an97@cornell.edu Cornell University School of Hotel Administration |
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