Employer Branding: How Companies can Gain a Competitive Advantage in Recruitment
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[Excerpt] The purpose of this report is to demonstrate how to develop an impactful employer brand that influences talent acquisition results. It also illustrates how a company can measure the success of its brand once it is established. Finally, this report provides case studies of two companies who took distinct approaches to refining their brands.
Human Resources; talent acquisition; talent; talent management; employer brand; CSR; corporate social responsibility; recruitment; morale; culture; employee engagement; HRM tools; analytics; data; culture fit; inclusion; social media; metrics; retntion; diverse
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