Point of Purchase Education for Growers and Gardeners on Disease Resistant Vegetable Transplants

Abstract

Sales of vegetable transplants have been increasing in the last few years as more people try home gardening. This creates a need for education so that new gardeners will have a positive experience, and an opportunity to provide information that helps new gardeners use IPM in their gardens. While information on disease resistant vegetable varieties is available, not all home gardeners know where to find it and not all producer/retailers use it a factor in choosing the transplant varieties to sell. This project has two objectives: 1) to encourage producer/retailers to grow and market disease resistant vegetable varieties for home gardeners, and 2) to encourage home gardeners to choose resistant vegetable varieties for a successful gardening experience.