An on-farm demonstration was initiated at the Cornell Musgrave Farm, Aurora, to present, compare, and evaluate new and emerging corn rootworm (CRW) management strategies. In this first phase of a three year project, ca. a 0.7 acre field site (Cornell Musgrave Farm, Field “X”, Aurora, NY) was late planted to pumpkins and field corn to attract egg laying by corn rootworm beetles (Diabrotica species) providing a suitable site for establishing the CRW control comparison demonstration in 2001. Year 1 objectives have been completed and a summary of activities is presented.