Extension educators are involved in delivering IPM information to grape and apple growers and met to explore issues, challenges and priorities for apple and grape IPM in Geneva, NY on January 25-26, 2017. A free flowing agenda generated discussion and we were able to document opportunities and barriers to IPM adoption and establish ways to work together to promote IPM in apple and grape production. Our desired outcome of developing an interconnected group working to promote IPM adoption on apple and grape farms was successful as project participants overwhelmingly voted they would like to continue meeting once or twice a year whether in person, or electronically, to discuss IPM programming.