We propose to develop and work towards implementation of a sustainable viticulture program for the Long Island, Finger Lakes, and Lake Erie/Ontario regions in NY and the Lake Erie region of Pennsylvania. Such a program addresses risk management for this clientele because much of the grape production in NY occurs in environmentally sensitive areas adjacent to major bodies of water (Great Lakes, Finger Lakes, Long Island sound), and amidst a growing suburban and lakeshore-cottage population. By defining a code of sustainable practices that are both environmentally sound (reducing inputs) and economically sustainable, the wine and grape industry in NY will be able to demonstrate to policy-makers, regulators, and neighbors that they are dealing proactively with potential environmental risks. This will reduce the risk of potential regulation that could have severe negative economic impacts for the industry. Consumers and industrial purchasers are increasingly asking for documentation that their products are being produced in environmentally sustainable ways. Adoption of sustainable production practice guidelines will allow both major purchasers (bulk juice and wineries) and the small winery segment to demonstrate their commitment to environmentally responsible production, and may allow value-added marketing opportunities for their products.