The demographics of growers in the Lake Erie grape industry makes it difficult to plan educational activities appropriate for this diverse audience. Because many newcomers are approaching grape growing as a part-time business venture in the beginning, attending traditional educational events such as meetings during the day or evening is often in direct conflict with their primary off-farm jobs. The type of timely, in-depth information growers need in order to make intelligent decisions during the growing season is not found in the traditional newsletters delivered through the mail. Moreover, some growers’ off farm work schedules may make contact with extension personnel difficult to schedule.