[Excerpt] In the last decade, many large Fortune 200 companies began eliminating their annual performance reviews, citing multiple reasons such as being unfair, subjective, demotivating, and that reviews did little to improve the performance of employees. Additionally, managers often did not give honest or constructive feedback, viewing annual reviews as too time consuming and untimely in reporting feedback. As a result, many companies feel data is missing to make important personnel decisions. In order to make successful personnel decisions a company must continue to provide some sort of feedback in the absence of an annual review.