A telephone survey of 800 New Yorkers conducted in early 2006 indicates that they still have a strong preference for IPM grown fruits and vegetables – similar to results from surveys conducted in 1989 and 1995. However, many New Yorkers are unaware of the meaning of IPM until it is explained to them. When it is briefly explained, they also indicate a strong preference for the use of IPM practices in their schools, homes, golf courses and municipal settings.