In 2011, the NYS IPM Program established a social media presence with a Twitter account, a Facebook page, and a channel on YouTube. We are also using a new statistical package, Google Analytics. As always, the website has been updated with new content. We have created a thorough analysis of our webpages, making recommendations for adapting, updating, or removing material. We also researched, wrote, and designed our 2011 Annual Report and distributed news releases on Excellence in IPM award recipients.