Key talent challenges in the manufacturing industry center on increasingly more job vacancies than hires (85% more vacancies than hires as of September 2021), increasing job turnover rates (40% in 2021), and a retiring workforce (25% of workforce as of December 2021 is 55 or older). Additionally, there is a declining interest in working in manufacturing among millennials and Gen Z talent. [3]At this rate, it is anticipated that US manufacturing will have 2.1 million unfilled jobs by 2030 unless the industry develops a value proposition for employees like it does for its customers.