Big data analytics—analytic techniques operating on big data—is continuing to disrupt the way decision-making is occurring. Instead of relying on intuition, decisions are made based on statistical analysis, emerging technologies and massive amounts of current and historical data. Predictive analytics, which will be featured in much of the research below, is a type of big data analytics that predicts an outcome by correlating the relationships of various factors. These predictions can be made utilizing a variety of organized structured data and disorganized unstructured data (i.e. social media posts, surveys, etc.)