The multipronged approach to grower training on the use of NEWA resources by the NYS IPM Program, in conjunction with Cornell’s regional and area Grape Program Extension Teams, has resulted in savings by New York grape growers from $1 an acre to over $50 per acre. NEWA, the Network for Environment and Weather Applications, is a free, web-based weather and pest model information system (http://newa.cornell.edu/). While it was well know across the grape industry that the research-based information found on NEWA could help growers in developing and implementing their yearly pest management strategy, there was a resistance on the part of the growers to access the web site. Using a combination of traditional and innovative information transfer tools, the project team was able to dramatically increase the number of growers that not only accessed the information, but implemented it as well.