Hotel Il San Pietro di Positano: Strengthening an Extraordinary Independent Brand

dc.contributor.author	Dev, Chekitan
dc.contributor.author	Stroock, Laure Mougeot
dc.date.accessioned	2022-11-02T19:36:43Z
dc.date.available	2022-11-02T19:36:43Z
dc.date.issued	2022-11-02
dc.description.abstract	It was mid-June 2022 and Vito and Carlo Cinque, two brothers at the helm of the world-renowned Italian 5-star hotel Il San Pietro (ISP) since 1996, had reasons to rejoice. Located in Positano on the Amalfi Coast, south of Naples, their 56-room iconic property was enjoying its best year, as unprecedented numbers of pandemic-exhausted travelers were flocking again to Positano. Charging an average rate of €1,882 each night for a room, the hotel boasted a 99.9% occupancy rate1 and was fully booked until mid-October. This was in stark contrast with the preceding two years during the Covid-19 pandemic, when ISP struggled to keep staff onboard and attract guests as Italy endured a catastrophic drop in tourism.	en_US
dc.identifier.uri	https://hdl.handle.net/1813/112174
dc.rights	Attribution 4.0 International	*
dc.rights.uri	http://creativecommons.org/licenses/by/4.0/	*
dc.subject	hotels	en_US
dc.subject	Il San Pietro	en_US
dc.subject	Italy	en_US
dc.title	Hotel Il San Pietro di Positano: Strengthening an Extraordinary Independent Brand	en_US
dc.type	article	en_US

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