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Brands Across Borders: Determining Factors in Choosing Franchising or Management Contracts for Entering International Markets

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dc.contributor.authorDev, Chekitan S.
dc.contributor.authorErramilli, M. Krishna
dc.contributor.authorAgarwal, Sanjeev
dc.date.accessioned2020-09-12T21:04:21Z
dc.date.available2020-09-12T21:04:21Z
dc.date.issued2002-12-01
dc.description.abstract[Excerpt] Contractual arrangements such as franchises and management contracts have long been popular means by which hotel companies enter international markets. This study examines the factors that hotels consider in making the choice between expanding via franchises or with management contracts. The study takes into consideration a firm’s resources and skills, as well as some environmental factors that influence this choice.
dc.description.legacydownloadsDev60_Brands_across_borders.pdf: 1057 downloads, before Aug. 1, 2020.
dc.identifier.other7907224
dc.identifier.urihttps://hdl.handle.net/1813/71703
dc.language.isoen_US
dc.rightsRequired Publisher Statement: © Cornell University. Reprinted with permission. All rights reserved.
dc.subjectmarketing
dc.subjectpromotion
dc.subjectmarketing research
dc.subjectbrand management
dc.subjectfranchise
dc.subjectinternational
dc.titleBrands Across Borders: Determining Factors in Choosing Franchising or Management Contracts for Entering International Markets
dc.typearticle
local.authorAffiliationDev, Chekitan S.: csd5@cornell.edu Cornell University School of Hotel Administration
local.authorAffiliationErramilli, M. Krishna: Nanyang Technological University, Singapore
local.authorAffiliationAgarwal, Sanjeev: Iowa State University

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