Library

eCommons

 

The Impact of Program Context on Motivational System Activation and Subsequent Effects on Processing a Fear Appeal

Simple item page
dc.contributor.authorPotter, Robert F.
dc.contributor.authorLaTour, Michael S.
dc.contributor.authorBraun-LaTour, Kathryn A.
dc.date.accessioned2020-09-12T21:14:55Z
dc.date.available2020-09-12T21:14:55Z
dc.date.issued2006-01-01
dc.description.abstractThis manuscript reports three experiments investigating the impact of television programming context on the processing of a fear-appeal message. This is done using a dual-motivation system theory conceptualizing emotion as arising from activation of the appetitive and/or aversive motivational systems. Results show that, as predicted, sad programming activates viewers' aversive motivational systems, whereas comedic programming activates their appetitive motivational systems. Furthermore, by activating these systems through programming context, we were able to predict both retrospective self-report and real-time physiological reactions to a persuasive message employing a fear-appeal strategy. Theoretical and practical implications are discussed, as are suggestions for future experiments using the dual-motivation approach.
dc.description.legacydownloadsLaTour16_The_Impact_of_Program_Context_on_Motivational_System_Activation_and_Subsequent_Effects_on_Processing_a_Fear_Appeal.pdf: 485 downloads, before Aug. 1, 2020.
dc.identifier.other5489512
dc.identifier.urihttps://hdl.handle.net/1813/72494
dc.language.isoen_US
dc.relation.doihttps://doi.org/10.2753/JOA0091-3367350305
dc.rightsRequired Publisher Statement: © Taylor & Francis. Final version published as: Potter, R. F., LaTour, M. S., Braun-LaTour, K. A., & Reichert, T. (2006). The impact of program context on motivational system activation and subsequent effects on processing a fear appeal. Journal of Advertising, 35(3), 67-80. Reprinted with permission. All rights reserved.
dc.subjecttelevision programming
dc.subjectdual-motivational system theory
dc.subjectfear-appeal strategy
dc.titleThe Impact of Program Context on Motivational System Activation and Subsequent Effects on Processing a Fear Appeal
dc.typearticle
local.authorAffiliationPotter, Robert F.: Indiana University
local.authorAffiliationLaTour, Michael S.: msl275@cornell.edu Cornell University
local.authorAffiliationBraun-LaTour, Kathryn A.: kal276@cornell.edu Cornell University

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
LaTour16_The_Impact_of_Program_Context_on_Motivational_System_Activation_and_Subsequent_Effects_on_Processing_a_Fear_Appeal.pdf
Size:
345.93 KB
Format:
Adobe Portable Document Format
Download

Collections

SHA Articles and Chapters