Brave New World: Online Hotel Distribution

dc.contributor.author	Withiam, Glenn
dc.date.accessioned	2020-09-10T18:23:19Z
dc.date.available	2020-09-10T18:23:19Z
dc.date.issued	2011-04-01
dc.description.abstract	In a keynote address at the 2010 Cornell Hospitality Research Summit, STR co-founder Randell Smith highlighted the hotel industry’s distribution dilemma. On one hand, the online travel agents (OTAs) have provided a critical outlet for rooms that otherwise might go unsold, particularly in the recent recession. On the other hand, the OTAs are heavily focused on price transparency, raising a concern that the hotel industry would lose its pricing power. Smith’s comments came against the background of gradual recovery from the recession, but the hotel industry continues to feel the effects of economic malaise. At the depth of that recession, it seemed that almost any business was welcome at almost any price.
dc.description.legacydownloads	2011_Withiam_Brave_new_world.pdf: 404 downloads, before Aug. 1, 2020.
dc.identifier.other	7459602
dc.identifier.uri	https://hdl.handle.net/1813/71253
dc.language.iso	en_US
dc.rights	Required Publisher Statement: © Cornell University. This report may not be reproduced or distributed without the express permission of the publisher.
dc.subject	Cornell
dc.subject	social media
dc.subject	customer engagement
dc.subject	hotels
dc.title	Brave New World: Online Hotel Distribution
dc.type	article
local.authorAffiliation	Withiam, Glenn: Cornell University

Files

Now showing 1 - 1 of 1