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Does Your Website Meet Potential Customers’ Needs? How to Conduct Usability Tests to Discover the Answer

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dc.contributor.authorJameson, Daphne
dc.date.accessioned2020-09-10T18:28:38Z
dc.date.available2020-09-10T18:28:38Z
dc.date.issued2013-08-01
dc.description.abstractThis CHR tool explains how hospitality managers can evaluate the extent to which their hotel or restaurant website meets potential customers’ needs by means of usability tests. As hospitality businesses seek to drive more business to their own websites rather than third-party sites, websites must not only look appealing but also be easy to use so that potential customers can find information quickly and easily. Functionality is equally important for internal websites, such as those used to communicate with employees about policies and benefits. In addition to explaining how to conduct usability tests, the report provides sample test results and summarizes recent research on website structure and functioning.
dc.description.legacydownloadsDoes_Your_Website_Meet_Potential_Customers_Needs.pdf: 1083 downloads, before Aug. 1, 2020.
dc.identifier.other7483556
dc.identifier.urihttps://hdl.handle.net/1813/71297
dc.language.isoen_US
dc.rightsRequired Publisher Statement: © Cornell University. This report may not be reproduced or distributed without the express permission of the publisher.
dc.subjectCornell
dc.subjecttools
dc.subjectwebsite
dc.subjecthotel
dc.subjectrestaurant
dc.titleDoes Your Website Meet Potential Customers’ Needs? How to Conduct Usability Tests to Discover the Answer
dc.typearticle
local.authorAffiliationJameson, Daphne: Cornell University

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