The Implications of Bank Loyalty Card Programs for Hotel Owners
| dc.contributor.author | Huan, Bethany | |
| dc.contributor.chair | Liu, Crocker | |
| dc.contributor.chair | Anderson, Christopher | |
| dc.contributor.chair | Robson, Stephani | |
| dc.date.accessioned | 2020-09-11T02:55:21Z | |
| dc.date.available | 2020-09-11T02:55:21Z | |
| dc.date.issued | 2017-01-01 | |
| dc.description.abstract | This thesis looks into hotel loyalty programs and the relationships between the involved players: hotel brands, hotels, guests, and financial institutions (co-branded credit card partners). Past studies have been conducted around loyalty programs structures and their associated value to guests. To better understand the intricacies of loyalty programs, phone interviews were conducted with industry professionals. This thesis examines the business relationships of the industry players and the flow of loyalty points. Hotel owners emerge as the net losers from the expansion and growth of these loyalty programs. | |
| dc.description.legacydownloads | 2017_Huan_thesis.pdf: 853 downloads, before Aug. 1, 2020. | |
| dc.identifier.other | 10501273 | |
| dc.identifier.uri | https://hdl.handle.net/1813/71326 | |
| dc.language.iso | en_US | |
| dc.rights | Required Publisher Statement: Copyright held by the author. Reprinted with permission. All rights reserved. | |
| dc.subject | hotel | |
| dc.subject | hospitality | |
| dc.subject | loyalty cards | |
| dc.subject | customers | |
| dc.subject | banks | |
| dc.subject | credit cards | |
| dc.subject | points | |
| dc.title | The Implications of Bank Loyalty Card Programs for Hotel Owners | |
| dc.type | dissertation or thesis | |
| local.authorAffiliation | Huan, Bethany: Cornell University School of Hotel Administration | |
| thesis.degree.discipline | Hotel Administration | |
| thesis.degree.grantor | Cornell University | |
| thesis.degree.level | Bachelors of Science | |
| thesis.degree.name | B.S., Hotel Administration |
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