Customer Engagement: The Key to Long-term Loyalty and Impact
| dc.contributor.author | Anderson, Christopher | |
| dc.contributor.author | Han, Saram | |
| dc.date.accessioned | 2021-02-01T16:17:14Z | |
| dc.date.available | 2021-02-01T16:17:14Z | |
| dc.date.issued | 2021-02-01 | |
| dc.description.abstract | In today’s physically separated world of hospitality, engagement and interaction between hoteliers and guests are taking new forms but are still as critical as ever. In a series of studies using data from a well-known hotel chain and a customer feedback software company, we illustrate the long-term impacts of guest engagement. The results of these studies are the first to measure the impact of guest/hotel engagement upon guest satisfaction, loyalty and booking channel selection. | en_US |
| dc.identifier.uri | https://hdl.handle.net/1813/102804 | |
| dc.language.iso | en | en_US |
| dc.provenance | File replaced at request of submitter, minor corrections. gss1/2021.02.19 | |
| dc.rights | Attribution 4.0 International | * |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | * |
| dc.subject | engagement | en_US |
| dc.subject | hotels | en_US |
| dc.subject | guest satisfaction | en_US |
| dc.subject | loyalty | en_US |
| dc.title | Customer Engagement: The Key to Long-term Loyalty and Impact | en_US |
| dc.type | article | en_US |
Files
Original bundle
1 - 1 of 1
Loading...
- Name:
- Customer Engagement The Key to Long-Term Loyalty and Impact version 2.pdf
- Size:
- 416.73 KB
- Format:
- Adobe Portable Document Format
- Description: