Lessons from risk perception in other contexts

dc.contributor.author	Smith, Kerry V.
dc.date.accessioned	2017-05-22T18:28:55Z
dc.date.available	2017-05-22T18:28:55Z
dc.date.issued	2001
dc.description.abstract	Consumers want complete protection and not complex trade-offs. It is fruitless to tell them that they can reduce their marginal risk by a defined amount by taking certain actions or precautions. They do not want to hear it. Honest, full disclosure is central to building trust, which can be very difficult to earn, and very quickly lost. Perceived irreversible choices—and the key issue is irreversibility—are central when concerns are serious.
dc.identifier.uri	https://hdl.handle.net/1813/49932
dc.language.iso	en_US
dc.publisher	NABC
dc.rights	Attribution-NonCommercial-NoDerivatives 4.0 International	*
dc.rights.uri	https://creativecommons.org/licenses/by-nc-nd/4.0/	*
dc.subject	Agricultural biotechnology
dc.subject	genetic engineering
dc.subject	genetically modified foods
dc.subject	consumer
dc.subject	producer
dc.subject	food industry
dc.subject	science communication
dc.subject	risk management
dc.subject	globalization
dc.subject	intellectual property
dc.subject	animal biotechnology
dc.subject
dc.title	Lessons from risk perception in other contexts
dc.type	book chapter

Files

Now showing 1 - 1 of 1