PRODUCTION OF AN INSTRUCTIONAL TELEVISION UNIT ON ORGANIZATIONAL COMMUNICATION WITH EMPHASIS ON THE STUDENT AS A SOURCE OF FORMATIVE INFORMATION
| dc.contributor.author | Silberman, William James Jr. | |
| dc.date.accessioned | 2013-12-16T16:11:13Z | |
| dc.date.available | 2013-12-16T16:11:13Z | |
| dc.date.issued | 1974-08 | |
| dc.description.abstract | In producing two instructional television modules on organizational communication for the basic communication theory course at Cornell University, an instructional development strategy was used that emphasized the student as a source of formative information. Drawing from the instructional development literature on formative evaluation procedures, a decision-making model was developed for low-budget instructional television projects. The slogan, "The Student as Co- Producer," was chosen for the model to reflect an emphasis on student input at every step in the development process. Students from the author’s discussion sections were used as a source of internal, external, and contextual information relevant to decision-making. | en_US |
| dc.identifier.uri | https://hdl.handle.net/1813/34888 | |
| dc.language.iso | en_US | en_US |
| dc.relation.isformatof | bibid: 2953931 | |
| dc.subject | Communication Arts | en_US |
| dc.title | PRODUCTION OF AN INSTRUCTIONAL TELEVISION UNIT ON ORGANIZATIONAL COMMUNICATION WITH EMPHASIS ON THE STUDENT AS A SOURCE OF FORMATIVE INFORMATION | en_US |
| dc.type | dissertation or thesis | en_US |
Files
Original bundle
1 - 1 of 1