Professor Ralph D. Christy is Director of Cornell International Institute for Food, Agriculture and Development and Professor of Emerging Markets within the Dyson School of Applied Economics and Management at Cornell University, where he conducts food marketing research and educational programs on the economic performance of markets and distribution systems in developing countries. In this lecture for the Cornell Association of Professors Emeriti on September 15, 2011 he describes the work he is doing to develop markets for rural economies in Africa, how he is engaging Cornell students in that process worldwide and presents a compelling argument that “Small Is Still Beautiful.”