The Effects of Gasoline-price Changes on Room Demand: A Study of Branded Hotels from 1988 through 2000

dc.contributor.authorCanina, Linda
dc.contributor.authorWalsh, Kate
dc.contributor.authorEnz, Cathy A.
dc.description.abstract[Excerpt] As hoteliers have long suspected, gasoline-price increases do depress overall lodging demand, but not all segments feel the effects in the same way (and some not at all). “With gas prices at a premium this summer, every little bit helps,” proclaimed Wayne Wielgus, senior vice president of marketing for Choice Hotels, as he announced a gasoline price promotion in 2002. During that summer Choice Hotels gave its guests a $5 gas card when they booked in advance and stayed for a minimum of two nights at Comfort, Quality, Clarion, Sleep, or MainStay Suites properties. Choice planned to give away $2 million in free gasoline in response to the concern that consumers would stay at home as gasoline prices rose. This view that gasoline-price increases depress hotel bookings is shared by many. A 2001 study suggested that 14 percent of all travelers, or 19.2 million people, would travel less or cancel vacations because of rising fuel prices.
dc.description.legacydownloadsEnz38_The_Effects_of_Gasoline_price_Changes_on_Room_Demand.pdf: 413 downloads, before Aug. 1, 2020.
dc.rightsRequired Publisher Statement: © Cornell University. Reprinted with permission. All rights reserved.
dc.subjecthospitality industry
dc.subjecthotel room demand
dc.subjectgasoline price
dc.titleThe Effects of Gasoline-price Changes on Room Demand: A Study of Branded Hotels from 1988 through 2000
local.authorAffiliationCanina, Linda: Cornell University
local.authorAffiliationWalsh, Kate: Cornell University
local.authorAffiliationEnz, Cathy A.: Cornell University


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