eCommons

 

Changing Behaviors: Improving Customer Service in a Digital-Driven World

Other Titles

Abstract

Technology is creating a shift in the dynamic of guest interactions in the hospitality industry. Service providers now have fewer total opportunities to interact with guests, and when they do, the nature of the interaction is more likely to be difficult and conflict-oriented. This research examines the role of intrinsic employee behaviors or the “how” in the delivery of service. Specifically, this study examines the influence of Employee Engagement, Communication, and Attitude on guest perception. First finding that these behaviors are significant in impacting the guest’s perception of their experience, this research then examines the ability to improve these specific employee behaviors through technology-supported training interventions. The results show that, in a hospitality context, technology-support training interventions are only successful at changing employee behaviors when delivered via a blended learning modality; moreover, guests who experience a problem during service delivery have the largest opportunity for improved interactions with service personnel.

Journal / Series

Volume & Issue

Description

Sponsorship

Date Issued

2018-05-30

Publisher

Keywords

Marketing; Management; Operations research; Behavioral Training; Blended Learning; Customer Service; Operations; Training; Online learning

Location

Effective Date

Expiration Date

Sector

Employer

Union

Union Local

NAICS

Number of Workers

Committee Chair

Anderson, Christopher K.

Committee Co-Chair

Committee Member

Kwortnik, Robert J.

Degree Discipline

Hotel Administration

Degree Name

M.S., Hotel Administration

Degree Level

Master of Science

Related Version

Related DOI

Related To

Related Part

Based on Related Item

Has Other Format(s)

Part of Related Item

Related To

Related Publication(s)

Link(s) to Related Publication(s)

References

Link(s) to Reference(s)

Previously Published As

Government Document

ISBN

ISMN

ISSN

Other Identifiers

Rights

Rights URI

Types

dissertation or thesis

Accessibility Feature

Accessibility Hazard

Accessibility Summary

Link(s) to Catalog Record