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Measuring Environmental Uncertainty

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dc.contributor.authorDev, Chekitan
dc.contributor.authorBrown, James R.
dc.date.accessioned2020-09-12T21:14:38Z
dc.date.available2020-09-12T21:14:38Z
dc.date.issued1995-01-01
dc.description.abstractThe goal of this paper is to report the development of a multi-item measure of environmental uncertainty to be used in a variety of marketing contexts. This measure evaluates the uncertainty within six critical environmental sectors or components: supply environment, competitive environment, demand environment, financial/capital environment, labor environment and regulatory environment. Evidence for the reliability and validity of this operationalization of environmental uncertainty was provided by an empirical test conducted in the US lodging industry.
dc.description.legacydownloadsDev85_Measuring_environmental.pdf: 712 downloads, before Aug. 1, 2020.
dc.identifier.other11627200
dc.identifier.urihttps://hdl.handle.net/1813/72479
dc.language.isoen_US
dc.relation.doihttps://doi.org/10.1080/09593969500000015
dc.rightsRequired Publisher Statement: © Taylor & Francis. Final version published as: Dev, C. S., & Brown, J. R. (1995). Measuring environmental uncertainty. The International Review of Retail, Distribution and Consumer Research, 5(2), 219-247. Reprinted with permission. All rights reserved.
dc.subjectenvironmental uncertainty
dc.subjectcompetition
dc.subjectmarketing strategy
dc.titleMeasuring Environmental Uncertainty
dc.typearticle
local.authorAffiliationDev, Chekitan: csd5@cornell.edu Cornell University School of Hotel Administration
local.authorAffiliationBrown, James R.: Virginia Polytechnic Institute and State University

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