Groundedness: Connecting Consumers with Place, People, and Past

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Abstract

Our fast-paced world keeps picking up speed, with digitization, globalization and mobility recognized widely as signs of progress and innovation—yet for many there is a growing desire to take a step back, catch their breath and establish some emotional roots for a measure of safety and stability. Consequently, businesses that deliver products and services that address this need to be grounded may have a leg up on the competition, new research shows.

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2022-04-19
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groundedness; consumers; connections
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