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Rolling Valley: Discovering Highest and Best Use

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Abstract

This case introduces students to many of the real estate issues faced when evaluating a real estate development opportunity with an emphasis on market assessment and financial feasibility. Over a two-week period, Brian Langston, a Development Associate and new hire at California-based land developer CALD, is tasked with making a recommendation regarding a 150-acre suburban parcel in Rolling Valley, California, called Village Green. The decision boils down to whether an entirely single-family community or a mixeduse community provides a greater residual land value for the project. Brian must make a recommendation to CALD’s partners in a way that recognizes and balances qualitative forces with quantitative metrics, and represents a viable project in either case.

Journal / Series

Cornell Real Estate Review

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Vol. 11

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Sponsorship

Date Issued

2013-07-01

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Keywords

Cornell University; real estate; residential development; use selection; feasibility analysis; residual land value; market assessment; financial feasibility; market assessment and financial feasibility; master-planned; residential; community; market; subdivision; soft costs; site; amenities; walkability

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Government Document

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Required Publisher Statement: © Cornell University. Reprinted with permission. All rights reserved.

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article

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