Scarcity Effects on Value: A Quantitative Review of the Commodity Theory Literature

dc.contributor.author	Lynn, Michael
dc.date.accessioned	2020-09-12T21:03:20Z
dc.date.available	2020-09-12T21:03:20Z
dc.date.issued	1991-01-01
dc.description.abstract	Commodity theory (Brock, 1968) deals with the psychological effects of scarcity. According to the theory, scarcity enhances the value (or desirability) of anything that can be possessed, is useful to its possessor, and is transferable from one person to another. This article introduces commodity theory to the marketing literature, reports a meta-analysis of studies designed to test the theory, and discusses the marketing implications of the theory along with suggestions for future marketing research.
dc.description.legacydownloads	Lynn61_Scarcity_effects.pdf: 24030 downloads, before Aug. 1, 2020.
dc.identifier.other	5004279
dc.identifier.uri	https://hdl.handle.net/1813/71543
dc.language.iso	en_US
dc.relation.doi	https://doi.org/10.1002/mar.4220080105
dc.rights	Required Publisher Statement: © Wiley. Final version published as: Lynn, M. (1991). Scarcity effects on value: A quantitative review of the commodity theory literature. Psychology & Marketing, 8(1), 43-57. Reprinted with permission. All rights reserved.
dc.subject	scarcity
dc.subject	desirability
dc.subject	commodity theory
dc.subject	marketing research
dc.subject	value
dc.title	Scarcity Effects on Value: A Quantitative Review of the Commodity Theory Literature
dc.type	article
local.authorAffiliation	Lynn, Michael: wml3@cornell.edu Cornell University School of Hotel Administration

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