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Brown, Nellie J.
[Excerpt] It’s no longer a matter of WHETHER a crisis will happen or not, it’s a matter of WHAT TYPE it is and WHEN it occurs. An organization (and its union) that can manage and recover from a crisis demonstrates competence – the results can mean survival, growth, and profitability , which also means preserving and growing jobs while building reputations and trust.
crisis management; planning; effective communication
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