From Silence to Voice: What Nurses Know and Must Communicate to the Public
Buresh , Bernice; Gordon, Suzanne
[Excerpt] These experiences made us realize that we had underestimated the significance of cultural issues in the relationship between nursing and the external public world. Whereas we once thought that nursing could become significantly more visible by using more or less generic public relations techniques, we now believe that communication considerations specific to nursing must be addressed. Our metaphors also changed over time. Initially we thought in terms of the “invisibility” and “visibility” of nursing. Now we strongly feel the operative terms are “silence” and voice.” That is why we call this book From Silence to Voice and why we focus, in this edition, on moving beyond a “virtue script” that idealizes nursing toward messages that accurately depict nursing and its importance in health care.
The abstract, table of contents, and first twenty-five pages are published with permission from the Cornell University Press. For ordering information, please visit the Cornell University Press at http://www.cornellpress.cornell.edu/.
nursing; communication; mass media; public opinion; social aspects; nurse; health care; public