Restaurant Tips and Service Quality: A Commentary on Bodvarsson, Luksetich and McDermott
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Bodvarsson, et. al. (2003) argue that a non-recursive relationship between service and tipping has lead researchers to under-estimate the strength of the causal impact of service on tipping. In this paper, I criticize their arguments, analyses, and conclusions. Then, I reanalyze their data to draw more appropriate conclusions about what the data say concerning the effects of service on tipping.
tipping; service quality
Required Publisher Statement: © Tayor & Francis. Final version published as: Lynn, M. (2003). Restaurant service quality: A commentary on Bodvarsson, Luksetich and McDermott. Applied Economics Letters, 11(15), 975-978. Reprinted with permission. All rights reserved.