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Improving Productivity in a Service Business Evidence From the Hotel Industry

Author
Brown, James R.; Dev, Chekitan
Abstract
The objective of this paper is to compare, along three strategic dimensions, franchising with other types of operating arrangements in the lodging industry. The operating arrangements studied are, in addition to franchising, chain-managed and independent hotels. The three strategic dimensions include: (1) the variability or volatility of the task environment facing a hotel; (2) the business strategy chosen by a hotel's general manager; and (3) the level of sales revenue and profit margin achieved by a hotel.
Date Issued
2000-05-01Subject
operating arrangements; strategic management; chains; independent hotels; franchising
Related DOI:
https://doi.org/10.1177/109467050024003Rights
Required Publisher Statement: © SAGE. Final version published as: Brown, J. R., & Dev, C. S. (2000). Improving productivity in a service business evidence from the hotel industry. Journal of Service Research, 2(4), 339-354. doi:10.1177/109467050024003. Reprinted with permission. All rights reserved.
Type
article