Discrete Choices, Trade‐offs, and Advantages: Modeling Social Venture Opportunities and Intentions
Krueger, Norris Jr.; Kickul, Jill; Gundry, Lisa K.; Verma, Rohit; Wilson, Fiona
[Excerpt] Our study is motivated by the fundamental question of whether social entrepreneurs differ from 'traditional' entrepreneurs. More concretely, is the way that aspiring entrepreneurs view social entrepreneurial opportunities different from the way they view more traditional (defined as primarily economic) entrepreneurial opportunities? Answering this question is critical to the advancement of the study of social entrepreneurship, and represents a powerful vehicle for demonstrating how the study of social entrepreneurship also advances our knowledge of traditional entrepreneurship.
social entrepreneurship; economic outcomes; customer satisfaction; employee satisfaction
Required Publisher Statement: © Palgrave Macmillan. 'This extract is taken from the author's original manuscript and has not been edited. Final version published as: Krueger, Jr., N., Kickul, J., Gundry, L. K., Verma, R., & Wilson, F. (2009). Discrete choices, trade‐offs, and advantages: Modeling social venture opportunities and intentions. In J. A. Robinson, J. Mair, & Hockerts, K. (Eds.), International perspectives on social entrepreneurship (pp. 117-143). Basingstoke, UK: Palgrave Macmillan. Reprinted with permission. All rights reserved.