Employee motivation is one of the most studied issues in organizational behavior, and is the subject of an incredible number of prescriptive and descriptive articles in the hospitality press. This emphasis is made with good reason: Understanding and using motivation techniques is central for managing people in general, and managing people is a central concern for the hospitality industry. Further, customer satisfaction has been shown to be strongly affected by customers’ perception of employee effort (Mohr & Bitner, 1995), and effort is what motivation is about. The last decade has seen consolidation and steady advances in our understanding and ability to apply several different theories of employee motivation. Much of the relevant empirical work, however, has taken place outside of the hospitality industry. Research within the hospitality industry has tended to draw on a relatively small pool of motivational concepts.