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The Effects of Fatigue on Judgments of Interproduct Similarity

Author
Johnson, Michael D.; Lehmann, Donald R.; Horne, David A.
Abstract
Similarity scaling often requires subjects to produce such a large number of judgments that fatigue may become a problem. Yet it remains unclear just how respondent fatigue affects similarity perceptions and resulting judgments. The present study uses a categorization perspective to examine the effects of fatigue on similarity judgments. The results suggest that subjects rely increasingly on category membership as they progress through a similarity judgment task.
Date Issued
1990-08-01Subject
similarity judgments; task repetition; fatigue; adaptation; learning
Related DOI:
https://doi.org/10.1016/0167-8116(90)90030-QRights
Required Publisher Statement: © Elsevier. Final version published as: Johnson, M. D., Lehmann, D. R., & Horne, D. R. (1990). The effects of fatigue on judgments of interproduct similarity. International Journal of Research in Marketing, 7(1), 35–43. doi:10.1016/0167-8116(90)90030-QReprinted with permission. All rights reserved.
Type
article