Serving the Individual Traveler: "Biki" Oberoi
Dev, Chekitan S.; Glanzberg, Al
[Excerpt] As chief of Oberoi Hotels, Prithviraj S. Oberoi has one of the most difficult jobs a person could ask for. He runs the hotel chain started by his father, Mohan S. Oberoi. In 1934, when hotel keeping in India was in its infancy, M. S. Oberoi became the first Indian national to enter the hotel field by acquiring Clarkes Hotel in Simla. Previously, hotels in India were owned by British and Swiss families and catered mainly to British residents. M.S. Oberoi expanded his group of hotels, and in 1965, he introduced the first five-star deluxe hotel in India-the Oberoi Inter-Continental in New Delhi. He also began international expansion in the ’60s, opening the Soaltee Oberoi in Kathmandu and managing the historic Mena House hotel in Cairo. Today, Oberoi operates hotels in India, Nepal, Sri Lanka, Singapore, Egypt, Saudi Arabia, Tanzania, Indonesia, Australia, and Iraq. In addition to the hotels, Oberoi Hotels has a substantial in-flight catering business, operates airport restaurants, has an expanding export company, and runs one of India’s largest travel agencies, Mercury Travels. Here is a look at the Oberoi hotel chain and family.
hotel industry; market strategy; business travelers; Oberoi Hotels; case studies
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