Restaurant Revenue Management: Applying Yield Management to the Restaurant Industry
MetadataShow full item record
Kimes, Sheryl E.; Chase, Richard B.; Choi, Sunmee; Lee, Philip Y.; Ngonzi, Elizabeth N.
The crucial element in a strategy for boosting restaurant revenues may be to relate prices to the length of time guests spend at the table. But, as the Witch of the West told Dorothy, the issue is how to do it.
restaurant industry; revenue management; yield management; strategies
Required Publisher Statement: © Cornell University. Reprinted with permission. All rights reserved.