An Evaluation of Guests’ Preferred Incentives to Shift Time-Variable Demand in Restaurants
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Susskind, Alex M.; Reynolds, Dennis; Tsuchiya, Eriko
Asked for their reactions to specific demand-shifting tactics based on revenue management, patrons of a restaurant in Ithaca, New York, indicated that they generally would be willing to shift their dining time to off-peak hours in exchange for discounts on menu items. Better than three-quarters of the 367 respondents agreed that they would accept an incentive for dining at an off-peak time. Specific results and conclusions are detailed below.
revenue management; pricing strategies
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