Perceived Fairness of Yield Management

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https://hdl.handle.net/1813/71754
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Author
Kimes, Sheryl E.
Abstract
Applying yield-management principles to rate structures is complicated by what consumers perceive as unfair practices.
Date Issued
1994-02-01
Subject
service industries; revenue management; yield management; fairness; perception
Rights
Required Publisher Statement: © Cornell University. Reprinted with permission. All rights reserved.
Type
article

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