Tourism in India: Growth and Opportunity

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https://hdl.handle.net/1813/71693
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Author
Dev, Chekitan S.; Kuckreja, Samir
Abstract
India presents a great window of opportunity for hotel operators seeking to expand into Asia. Although the government wants to encourage tourism, the challenges of operating hotels in India can still be daunting for an international hotel company. Here are the opportunities, the challenges, and some advice.
Date Issued
1989-08-01
Subject
hotels; marketing; operating strategy; hospitality business organization; India
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Required Publisher Statement: © Cornell University. Reprinted with permission. All rights reserved.
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article

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