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Opening the "Taj" The Culture of Fantasy
Abstract
In putting together his grandest venture to date, Donald Trump used the principles of corporate culture to make his version of the Taj Mahal a reality. Here’s how you can apply the basics of company culture.
Date Issued
1990-08-01Subject
organizational culture; Atlantic City; Taj Mahal Casino; symbolic management; Donald Trump; hyperbole
Rights
Required Publisher Statement: © Sage. Reprinted with permission. All rights reserved.
Type
article