Opening the "Taj" The Culture of Fantasy

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Author
Brownell, Judi
Abstract
In putting together his grandest venture to date, Donald Trump used the principles of corporate culture to make his version of the Taj Mahal a reality. Here’s how you can apply the basics of company culture.
Date Issued
1990-08-01
Subject
organizational culture; Atlantic City; Taj Mahal Casino; symbolic management; Donald Trump; hyperbole
Rights
Required Publisher Statement: © Sage. Reprinted with permission. All rights reserved.
Type
article

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