Sustainable Development in the Hotel Industry
Sustainable Development is a holistic concept based on a simple principle. As outlined in the 1987 Brundtland report, the concept involves “development that meets the needs of the present without compromising the ability of future generations to meet their own needs”. This report explains how an effective way to operationalize the concept of sustainable development in the corporate world is to apply what John Elkington called the “triple bottom line.”1 This strategy maintains its first focus on an operation’s profitability, but it also includes people and environment, as I explain in this report.
Cornell; profitability; sustainability; social responsibility
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