What’s Next in Loyalty Programs: Highlights of the 2014 Cornell Loyalty Program Management Roundtable
Loyalty programs have hit the maturity stage in the hospitality industries,” stated loyalty roundtable chair Michael McCall, as he opened the first session, “and many firms are now struggling to demonstrate the return on the investment in these programs and also to advance them to the next level. The goal of this roundtable is to discuss ways loyalty program executives can continue to extract value for these programs.” Held in Spring 2014 at the School of Hotel Administration at Cornell University, the roundtable brought together leading practitioners and researchers to examine ways to improve loyalty program management.
Cornell; hospitality loyalty programs; brand loyalty; program design and management; customer lifetime value; and program relaunch
Required Publisher Statement: © Cornell University. This report may not be reproduced or distributed without the express permission of the publisher.
Showing items related by title, author, creator and subject.
A User's Guide to Buyout Program Decision Aid (BOPDA): A Microcomputer Program for Calculating Breakeven Amounts for the Milk Production Termination Program Kaiser, Harry M. (Charles H. Dyson School of Applied Economics and Management, Cornell University, 1986-01)This paper describes how to use BOPDA, which is a microcomputer program designed to assist dairy farmers in calculating breakeven amounts for participation in the Milk Production Termination Program (MPTP), which is more ...
Lamb, E.; Couch, G.; Eshenaur, B. (New York State IPM Program, 2006)The model for IPM staffing is a three person team: a coordinator with statewide responsibility for comprehensive planning and dissemination of IPM information and two area educators with regional responsibility for ...
Putting a Face on the NYS Grape IPM Program and Lake Erie Regional Grape Program Extension Team - A Multi-pronged Approach to Information Transfer Weigle, Timothy; Muza, Andy (New York State IPM Program, 2007)Providing up-to-date production information to the diverse demographics of the Lake Erie Grape Growing region is a challenge that has been met through the use of a number of electronic information transfer techniques ranging ...