The Center for Hospitality Research (CHR) is the leading source for quality research on and for the hospitality industry. It creates new knowledge—and shares that knowledge to power hospitality forward. The CHR works with business leaders to develop new ideas, theories, and models that improve strategic, managerial, and operating practices. These insights are captured in research reports and industry tools that are available online at no cost. Thousands of academic and business leaders worldwide tap into this research stream. An active knowledge-sharing program further distributes the center’s work around the globe.

Recent Submissions

  • Groundedness: Connecting Consumers with Place, People, and Past 

    Wrolstad, Jay (2022-04-19)
    Our fast-paced world keeps picking up speed, with digitization, globalization and mobility recognized widely as signs of progress and innovation—yet for many there is a growing desire to take a step back, catch their breath ...
  • Beware the Ides of March 

    Liu, Crocker; Nowak, Adam; White, Robert Jr (2022-04-18)
    The price of large hotels fell by .25 percent, while that of smaller hotels increased 3.3 percent this quarter. On a regional basis, the MidAtlantic had the best quarterly gains, with the Pacific region also doing well, ...
  • 12th Annual Sustainability Roundtable Highlights 

    Adalja, Aaron; Varney, Jeanne (2022-03-22)
    The Center for Hospitality Research at the Cornell Peter and Stephanie Nolan School of Hotel Administration in the Cornell SC Johnson College of Business at hosted its 12th annual Sustainability Roundtable in the fall with ...
  • Shifting Loyalties: Where Has All the Love Gone? 

    Corda, Carolyn (2022-03-16)
    It’s no secret that the consumers’ connection to their preferred brand has frayed during the pandemic-driven downturn in travel. PwC conducted a survey in 2020 which found that 41% of consumers are likely to switch hotels, ...
  • Converging Towards Normalcy 

    Liu, Crocker; Nowak, Adam; White, Robert Jr (2022-01-20)
    Hotel prices continue to converge toward pre-pandemic levels. Gains posted were smaller relative to the previous quarter but higher year over year. Hotels in both gateway and non-gateway cities continue to exhibit positive ...
  • 2020-2021 Year in Review 

    Center for Hospitality Research (2021-11-01)
    2020-2021 Annual Review published by the staff of the Center for Hospitality Research (CHR) at Cornell University's School of Hotel Administration.
  • Understanding Human Resource Practices and Outcomes in Franchise Businesses 

    Lakhani, Tashlin (2021-11-01)
    Franchise businesses are an essential and growing part of the U.S. economy, accounting for nearly 800,000 establishments, 9 million jobs, and $800 billion in output annually. The importance of franchising is particularly ...
  • Pole Vaulting to New High 

    Liu, Crocker; Nowak, Adam; White, Robert Jr (2021-11-01)
    Hotel prices continued to gain ground during the recent quarter, regaining losses incurred during the pandemic. Prices in all regions are reverting to their long-term average, with hotels in the Pacific and South Atlantic ...
  • Real Estate: Private Equity Investment in Shanghai 

    Liu, Peng; Loh, Terence (2021-10-22)
    In this case study, you are a consultant engaged to assess whether to invest in Project Innov Star, a Class A office project in Zhangjiang Shanghai, which currently is stalled. The hold up, and thus the opportunity to ...
  • Social Listening to Create Bespoke Customer Experiences: Best Practices for Hospitality Operators 

    LaTour, Kathryn; Brant, Ana (2021-09-29)
    Social listening involves using the information customers post publicly to better personalize their experience. But distinguishing the messages that matter (and responding to them promptly and effectively) is not easy—with ...

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