The Role of Farm Vision and Mission in Constructing Whole Farm Plans to Improve Water Quality
Milligan, Robert A.
Water quality and other environmental issues are often viewed as threats by farm managers. Farm managers also pride 'themselves as good stewards of the land. Assisting managers in developing their mission statement including an environment component can reduce the conflict between farm managers and society over environmental issues.
Charles H. Dyson School of Applied Economics and Management, Cornell University