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Commodity Promotion Programs in the United States

Author
Vande Kamp, Philip R.; Kaiser, Harry M.
Abstract
An analysis of 102 survey responses from generic commodity promotion organizations was completed. Details regarding objectives, export promotion, funding sources, program evaluation, and the allocation of expenditures for promotion organizations were evaluated. We estimate that the organizations included in this analysis control 70 to 80 percent of the total generic commodity promotion expenditures in the U.S. Since generic commodity promotion organizations play a significant roll in promoting and marketing many commodities, analyses of these organizations should continue to provide potential benchmarking and summarizing information so that they can operate efficiently and effectively
Description
NICPRE 99-01; R.B. 99-03
Date Issued
1999-05Publisher
Charles H. Dyson School of Applied Economics and Management, Cornell University
Subject
Applied Economics
Type
report