THREE ESSAYS ON CONSUMER LEARNING USING STRUCTURAL MODELS
In this dissertation, we seek to understand consumers’ and firms’ decisions under uncertainty, and more importantly, how uncertainty is resolved through information searching and sharing. Using dynamic structural models, we address these issues in the context of multi-channel retailing, digital marketing as well as vice good consumption. Results from these applications lead to important implications for both industry practitioners as well as policymakers.
Gupta, Sachin; Barwick, Panle Jia
Ph. D., Management
Doctor of Philosophy
dissertation or thesis