ON DYNAMIC PRICING AND ASSORTMENT PERSONALIZATION IN STRATEGIC SETTINGS

Abstract

This thesis studies firm’s operational decisions in strategic settings. In particular, it focuses on a firm’s dynamic pricing or assortment optimization problems, in the presence of competitors or customers that respond to the firm’s actions strategically. We study three problems in this area with different features. We optimize over the firm’s strategies, and characterize the outcome of the game between the firm and its strategic counter-parties.