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Integrative medicine: Agriculture’s new opportunity

Author
Plotnikoff, Gregory A.
Abstract
In regard to the public’s health, agriculture and the prepared-food industry have both a significant responsibility and a significant opportunity. New partnerships must be developed to identify the best business- and best health-promoting opportunities. And partnerships are needed to transform public-opinion and consumer purchasing patterns. Food is pharmacologically active, and this pharmacologic activity is of great public concern.
Date Issued
2002Publisher
NABC
Subject
GMO; human health; genetic engineering; communication; science communication; pharming; regulation, trust;
Rights
Attribution-NonCommercial-NoDerivatives 4.0 International
Type
book chapter
Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivatives 4.0 International